I'm not sure I'm remembering correctly or not, but isn't Midas the brand of car tires or something that has to do with cars?
Here in Uganda, there is a brand of cooking oil called Fortune. Anyway, today as I was riding in the taxi, I saw a billboard advertising for them. The billboard read: Give your cooking that Midas touch.
All I could think of was motor oil. Somehow it wasn't appealing to me to use motor oil for cooking. I know the Fortune cooking oil is not motor oil. Anyway, it made me laugh. To think how something in one place is something completely different in another place is amazing.
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